Senior Product Designer with 15+ years’ experience in data‑driven SaaS workflows from discovery to delivery. Independent lead skilled in strategy, consultation and agile collaboration.
Global clients & collaborators
My approach combines research, design thinking and analytics into a clear, collaborative workflow.
Stakeholder interviews, analytics review, competitive audit
User journeys, personas, problem framing, success metrics
Wireframes, prototypes, design system components
Usability testing, A/B experiments, iteration cycles
GA4 analysis, impact reporting, stakeholder alignment
From Enterprise SaaS to a FemTech start-up, Every project starts with research and ends with results you can measure.
Redesigned the profile editor for one of the world's largest academic databases, serving researchers, authors and institutions globally. Transformed a rigid system-led flow into a modular, intent-driven experience across two connected platforms.
Sole designer on a FemTech mental health platform. Redesigned onboarding and booking flows to reduce anxiety and build trust, turning uncertainty into confidence at every step.
US-based luxury tour operator running behind-the-scenes experiences for fans of Midsomer Murders and Downton Abbey. Diagnosed a 91% bounce rate, fragmented booking path and legal exposure.
Great design starts with understanding people. I translate data into action, helping teams prioritise features, refine flows and measure success through testing, interviews and experimentation.
From discovery to high-fidelity delivery, I translate research and analytics into scalable product experiences that improve usability, accessibility and adoption.
I blend qualitative insight with quantitative data, ensuring every product decision is grounded in evidence and helping teams design more intentionally and efficiently.
"An experienced designer with exemplary oversight in major and migration projects. Her extensive knowledge promotes the best experiences while challenging the status quo. I really appreciated having Erika on my team."
"Erika is good at estimating the time of tasks and thinking of complete end-to-end requirements. Her deep sense of empathy plays to her advantage. She is a great team player, transparent and easy to work with."
"Erika's design skills combined with her analytical approach substantially contribute to the product's quality. She is a great conceptual thinker who pushes boundaries while respecting technical limitations."
Right to work in the Netherlands, UK and Australia. Open to full-time or freelance roles.